NEW hydroplunge! hyper-saturating immersion mask for dehydrated skin with sugar beet + hyaluronic acid

Esthetics Entrepreneur Award 2020


The Bioelements Esthetics Entrepreneur Award annually awards and supports three up-and-coming estheticians pursuing a path to professional skin care entrepreneurship.

Our Founder's Mission
Bioelements founder Barbara Salomone started on her entrepreneurial path in 1978 as one of the first-ever licensed estheticians in the U.S. She set a goal to help future estheticians build their careers with skin care formulas and education to ensure success. Today, in Barbara's memory, we remain committed to supporting the advancement of entrepreneurs with the Esthetics Entrepreneur Award so estheticians can succeed and flourish in their fields.

Esthetics Entrepreneur Award: 2020 Winners
The new Esthetics Entrepreneur Award supports three estheticians pursuing a path to professional skin care entrepreneurship. Each recipient will receive a Bioelements Opening Order Package to launch their start-up esthetic spa business, plus education, a Bioelements Bonus Box of support tools, a Spa Locator listing on Bioelements.com, social media exposure – and a dedicated Bioelements Regional Education Business Manager as their personal mentor for 6 months. It’s a total value of $3000 to jump start their entrepreneurial esthetics career!

For the inaugural 2020 kick-off year, the Bioelements Esthetics Entrepreneur Award was awarded to three Black, female-identifying estheticians pursuing a path to professional skin care entrepreneurship.


Demetria Richardson
Demetria Ellis Skin Care

12121 Wilshire Blvd
Los Angeles, CA 90025
skincarebydemetriaellis@gmail.com

Mission Statement

My business philosophy is founded on my core values of integrity and a commitment to excellence. I aim to enhance the quality of life for my clients. Through a mutual partnership we will achieve and preserve their ideal skin care goals. I empower clients by educating them and equipping them with all of the tools necessary to maximize their treatment results, all while delivering the gold standard in customer service.

Demetria Richardson
Demetria Ellis Skin Care

12121 Wilshire Blvd
Los Angeles, CA 90025
skincarebydemetriaellis@gmail.com

 



Mission Statement

My business philosophy is founded on my core values of integrity and a commitment to excellence. I aim to enhance the quality of life for my clients. Through a mutual partnership we will achieve and preserve their ideal skin care goals. I empower clients by educating them and equipping them with all of the tools necessary to maximize their treatment results, all while delivering the gold standard in customer service.

Demetria's Journey

I discovered my love for aesthetics in 1996 when I was working in the film + TV industry. I was mesmerized by the beautiful actresses, and they shared their secret for beautiful skin: facials. I went to experience a facial for myself, and after my first facial, I decided then and there that I would become an esthetician. Fast forward a decade since starting in 2010, I am a proud, seasoned skin care professional. I've continued my education and mastering my craft, acquiring a multitude of skin care certifications and never losing my enthusiasm in the process. I have the same, if not more zeal and passion, than when I first began! It's an honor and a privilege to help people look and feel their best, particularly during the trying times that the world is experiencing right now. I'm ready to cultivate my own dream rather than building someone else's dream. For my own business, I chose to include "Ellis" because it is my father's name. He passed away when I was 13 years old. He was my very best friend, and using his name is my way of honoring him and keeping his legacy alive.

Point of Difference

I've never been afraid of hard work. My work ethic is unmatched by most professionals that I've encountered, because I don't do this for the money. You know that you've found your true passion when what you're doing you would do for free. The saying goes, "If you do what you love, you'll never work a day in your life.” Because each client receives my undivided attention, I exceed my clients’ expectations. I'm highly trained, and I make it a point to educate clients about the what, how and why of each service treatment and product that I recommend. prioritize quality to ensure client experiences with me are meaningful as to make their money and time spent worth their while, and I'm always accessible by phone, email or virtual consultation.

Why Bioelements

I was introduced to Bioelements during esthetics school, and I've been using it ever since! The staples in my own skin care regimen are Moisture Positive Cleanser, Power Peptide and Crucial Moisture. I've tried many skincare lines throughout the years, and I always come back to Bioelements. I've recommended Bioelements to all of my clients, friends, family and colleagues because the products speak for themselves, and I know that they will be the hero products that they've always been.


Ashanti Walker
Self Absorbed Esthetics

6253 Sunrise Blvd. Suite #115
Citrus Heights, CA 95610
ashantichermaine@gmail.com

Mission Statement

My spa aims to refine clients’ beauty, to help them continually build self-confidence in their natural skin by using stellar products, and to always show the utmost respect for my client relationships.

Ashanti Walker
Self Absorbed Esthetics

6253 Sunrise Blvd. Suite #115
Citrus Heights, CA 95610
ashantichermaine@gmail.com

Mission Statement

My spa aims to refine clients’ beauty, to help them continually build self-confidence in their natural skin by using stellar products, and to always show the utmost respect for my client relationships.

Ashanti's Journey

I first realized I had a passion for esthetics after giving birth to my first daughter. I was struggling with postpartum depression to some degree and was really feeling down about myself. My journey through esthetics not only helped me gain some of my confidence back, but it also helped me be passionate about something outside of motherhood. Esthetics has also given me an outlet to express myself. Once I decided to get an education in esthetics, I was further inspired to elevate my passion into a lifetime career. I love how I'm able to make people feel beautiful and confident in their skin, and I believe that everyone should feel that way. As my own boss, I can create generational wealth for my children and leave a legacy behind for them long after I’m gone.

Point of Difference

My business will focus on giving back to the community - for example, offering something special for women entering into postpartum after birth to possibly help combat postpartum depression. I will emphasize educating customers on lifestyle changes (such as diet) that will further contribute to healthy skin, as well as equipping them with a realistic and budget friendly regimen they can do on their own in between their visits. Last, but certainly not least, transparency! I believe that it is not just important, but also helpful to have in the industry, because skin care can be so intimidating at times. I want my clients to feel like they have something in common with a work professional, and I want them to feel open and authentic about their skin insecurities.

Why Bioelements

Bioelements is my esthetics line of choice because it works! I was first introduced to Bioelements when I was in beauty school, and I instantly loved everything about this line. I love that the products cater to different skin types and different ages, and I love how it allows us to be creative and create facial regimens specific to each client’s needs. As someone who struggles with sensitive skin, ingredients are especially important to me, so knowing that the majority of the ingredients in Bioelements formulas are natural is amazing.


Lashondia Spears
Be Ageless Skin Care Studio

2213 N. Grassland Drive
Fuquay Varina, NC 27526
beagelessskincarestudio@gmail.com



Mission Statement

Through our passion and extensive knowledge of skin care,
my business will educate and provide a spa atmosphere of pampering and relaxation to all. We will create a safe, nonjudgmental environment because we want everyone to feel beautiful and know that they are beautifully created.

Lashondia Spears
Be Ageless Skin Care Studio

2213 N. Grassland Drive
Fuquay Varina, NC 27526
beagelessskincarestudio@gmail.com



Mission Statement

Through our passion and extensive knowledge of skin care,
my business will educate and provide a spa atmosphere of pampering and relaxation to all. We will create a safe, nonjudgmental environment because we want everyone to feel beautiful and know that they are beautifully created.

Lashondia's Journey

Becoming my own boss will allow me to build and create a legacy for myself and family, and it can create opportunities for other estheticians too. I have loved beauty ever since I was 5 years old when I would watch my aunt perform facials and apply makeup for my other aunt, who competed in several beauty pageants during the early 80’s. I fell in love with beauty, but at the time I did not know that you could go to school to become an esthetician. After losing my job at 28 years old, I rediscovered my passion for beauty and enrolled in my local community college to receive my Esthetics License – which I did with straight A’s!

Point of Difference

My business will give back to the community by setting aside time to serve ladies who have suffered domestic violence, assisting them by improving their self-esteem and providing them with free skin care consultations and services. Giving back will build a stronger community and help make the world a better place. My business will bring respect and value everyone who enters into my establishment, regardless of race, gender, nationality or class. I will always stop, listen, and evaluate so my business can improve and grow with any feedback, comment or suggestion from my clients. I want my clients to know their opinion matters, and we are always willing to change for the better.

Why Bioelements

Bioelements' Part Science, Part Nature, Entirely Clean philosophy gives me great confidence in ensuring my clients that every skin care product is formulated with their health and safety in mind. With their fully personalized approach to skin care, Bioelements has the solutions to fit all my clients’ needs, no matter their skin type or concerns.

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